What the Sex Pistols Can Teach You About Marketing
Join over 100 CEOs, MDs and business leaders at Celtic Manor, South Wales to hear one of the UK’s leading sales and marketing experts, Grant Leboff talk on what an English punk rock band formed in London in 1975 can teach us about the world of marketing today.
MORNING KEYNOTE
Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment.
Much of this thinking can be understood by identifying some of the factors in the meteoric rise of the Sex Pistols. Although they lasted just two and a half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music.
In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.
This session will examine:
– The KSJO radio interview – How companies differentiate
– The Today Programme – Establishing an effective marketing department
– Anarchy In The UK – The key to engaging prospects and customers
– Punk Politics – Creating effective digital communications
– The Bromley Contingent – Earning mindshare in today’s business environment
– Early Seventies Britain – Why an ethos matters
– The First NME Interview – Being able to articulate your value proposition succinctly
– The December 1976 Tour – Persuading prospects to buy
– Malcolm McLaren – Leveraging existing communities
– The Week There Was No Number One – Context and its importance in messaging
AFTERNOON SESSIONS
Members and Colleagues – Exclusive Workshop
Vistage members and their colleagues will have the opportunity to stay for an exclusive afternoon session with Grant Leboff. This is a two hour session which will explore some additional material that adds further value to the morning session. Working with the Grant, you will create an action plan on how you will implement what you have learnt for both yourself and your teams.
It is highly recommended that all members and colleagues stay for the full day.
Guests of Vistage – ‘Experience Vistage Session’
Guests will have the opportunity to attend a complimentary session in the afternoon to find out a little more about Vistage and experience for themselves the real power of being part of a peer group and Vistage group meeting.
The session is exclusively for CEOs, MDs and business owners and this interactive session will be run by a Vistage group Chair. You will find out how joining a working group of CEOs, MDs and business owners will benefit you and your business.
The hallmark of a Vistage group is something we call ‘issue processing’ and is a structured, thorough and efficient approach to help successful executives think through the dynamics of a challenge or evaluate opportunities.
EVENT FEES
This event is free to Vistage members.
Colleagues of Vistage members: £99 +VAT – morning only. £150 +VAT – full day (Recommended)
Vistage alumni: £150 +VAT
Vistage guests: £150 +VAT