Competitive Advantage: Is Yours a Hit or a Myth?

with Jaynie Smith

ABOUT THE EVENT

This exciting new event allowed attendees to hear from world-class Vistage Speaker, Jaynie Smith who challenged their thinking and introduced some new tools and techniques.

What to Expect

In this workshop style presentation, Jaynie Smith clearly defined what is and is not a competitive advantage. She quickly showed attendees that 95% of all companies do not even know their competitive advantages much less are able to communicate a compelling reason to choose a product or a service. How can a salesperson compete without this information?

Attendees walked away with the backbone of a new “sales and marketing campaign.” They also learnt new ways to uncover competitive advantage opportunities being able to return to their companies and make substantive business decisions. Attendees also understood new areas and ways to communicate what they discovered. Delegates realised the value of measurements and new metrics which can help “sell” the company products/services.