ABOUT THE EVENT

Becoming the #1 Choice in a Crowded Market

Vistage will be providing multiple webinars each month, bring new topics and speakers into the frame. These speakers will be giving timely insights and takeaways for you to use in your professional and personal environment.


‘They Buy Your BECAUSE’

Learn a framework in innovation and influence that will show you how to become the #1 choice in crowded industries. Create disruptive strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages making you the clear choice.

Your customers may be interested in your why and engaged by your story, but they BUY YOUR BECAUSE. Gerry’s Power of BECAUSE framework has been used by manufacturers, distributors, dealers and businesses of all kinds to clarify their message, drive referrals and close sales.

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The presentation is a fun, thought-provoking dialogue that reveals the four critical questions you should be asking to stand out in the sea of sameness. It is packed with strategies and case studies from multiple industries that can be implemented immediately.

Gerry O’Brion has worked on several billion-dollar brands and distilled that experience into a framework that will challenge your thinking about why customers buy, and how they make referrals.

What you will learn: 
• The power of your BECAUSE.
• Four steps to becoming the #1 choice.
• Strategies for navigating disruptive change.
• Creating passionate, vocal fans.
• How to be different when you seem the same.
• Driving more referrals.

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