WSJ/Vistage Survey Begins Its 4th Year

The WSJ/Vistage Small Business CEO Survey released its first set of results in June 2012. Each and every month since, CEOs and small business owners leading companies with revenues between $1 million and $20 million (a subset of our members) have provided us with us their take on the overall economy and prospects for their own businesses. Over the years, we’ve also asked respondents to comment on everything from healthcare and hiring to wellness and the minimum wage.

The data has contributed to dozens of insightful Wall Street Journal articles and sparked the creation of The Pulse of Small Business monthly video series. You’ll also find an easy-to-use interactive tool, which offers a fascinating peek inside the numbers. Our goal is simple – to provide relevant data and content on topics relevant to Main Street companies. University of Michigan’s Dr. Richard Curtin provides analysis of the results, as he has done for more than a decade for our quarterly Vistage CEO Confidence Index.

As we begin our 4^th year, the July 2015 results reveal that optimism among small business CEOs is relatively high. While confidence is below its all-time peak, it is significantly higher than what it was in late 2012, and appears to be holding steady as we prepare for the back half of the year.

What makes these results so important and so accurate is that we’re not surveying the pundits, we’re getting hard data and insights from the players themselves – the CEOs and business owners who are leading this all important component of the U.S. economy.

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