Our Four Strategic Imperatives

The current economic environment may be improving, but we’re not out of the woods just yet.   To make matters even more challenging, events overseas have caused a spike in gas prices, which in several states are now eclipsing $4.00 per gallon.

At Vistage, we see opportunities in the challenges and we are continuing our commitment to our four strategic imperatives.  We are doubling down on our strengths and trying to ensure that every Vistage employee, member, and Chair is clear about our objectives.   And, we are capturing their ideas and insights about how, together, we can be an even more valuable organization in the years ahead through both trying new ways to expand what we know how to do and adhering to our core values of trust, caring, challenge and growth.

Four strategic imperatives

Let me summarize our four strategic imperatives for business growth and, over the next four weeks, I’ll talk about each of them in greater detail.  In a nutshell, they are:

1. Build our brand.   Brand awareness, brand differentiation and brand equity are essential to growing our business.  When Vistage is even more widely recognized and better understood, even more people will want to join our unique membership community of business leaders.
2. Grow our business organically.  This means further increasing our already high levels of member acquisition and retention by making sure our services and content are optimally relevant, trustworthy and helpful.
3. Expand internationally.  We must do this both to grow our revenues and to provide our members with the international connectivity they need and expect from us.
4. Leverage technology.  And do so in all of these three essential ways:  marketing our services, delivering them more efficiently, and augmenting our offerings.

As I’ll be talking about these imperatives more specifically during the coming weeks, I’d like to ask you to consider these three questions: 1) What are your strategic imperatives?  2) Do all your people know what they are?  3) Is your company culturally and structurally positioned to achieve your strategic imperatives?

I look forward to the conversation.

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